QA Jim Spanfeller Wants Entwined Consumers

first_imgSpanfeller: For The Daily Meal, Pinterest is the clear winner. Less so for The Active Times.min: How important is video to your content mix?Spanfeller: Very! We feature video on just about every page of our sites. We are now creating 3 to 5 original video segments a day for The Daily Meal. We see this as moving towards a fully “entwined” content offering. By entwined I mean consumer control on steroids. So consumer control is classically defined at what you want, when you want it. Entwined takes that a step further and suggests what you want (topic), when and where you want it (time and place shifting); and how you want it (text, video, data, community and so forth).______________________________________________________________________________________________________________Jim will be joined by Forbes SVP of Digital Advertising Mark Howard and Thrillist’s President of Sales Todd Anderman for the Baker’s Dozen session at min day. Learn more about the conference, or register now. *Editor’s Note: This story originally appears on FOLIO: sister site minonline.com.Jim Spanfeller, CEO of Spanfeller Media, which runs The Daily Meal and The Active Times sites, was one of digital media’s earliest and most outspoken enthusiasts in the magazine world. As the longtime head of digital at Forbes, he led that magazine brand into leadership in the online financial news and analysis space. At the June 4 min day Digital Summit, Jim will be part of our end-of-day “Baker’s Dozen” lightning round of revenue tips and ideas from digital gurus. We asked Jim for a few insights from his new business.min: What share of all of your traffic is now coming from smart phones or tablets and how high do you expect it to go in terms of share?Spanfeller: These are two different questions. Tablets are not mobile; smartphones clearly are mobile. We see about 10 percent from tablets and around 5 percent from real mobile. For the tablet, publishers can look at it two ways—or maybe I should say 2 1/2 ways. Same experience as their core sit which, by the way, is what the tablet, or at least the iPad, was designed for—surfing the web. Or they can produce a tablet version of their sit, which to date has not proven all that profitable for most, though it does allow the end user to make use of the swiping functions of tablets. Or they can build specific apps around sub-sections of their sites, which is what we have done so far with our Best Dishes app. These tend to be very closely aligned with the Smart Phone apps that have been built. Often times, as in our case, they are the same.min: Which social network is most important in driving traffic and engagement for your site?last_img read more

Mother kills self son jumping before train

first_imgTrain accidentA woman with her two-year-old son in her arms reportedly committed suicide by jumping in front of a running train in Gatepara area of Mirpur upazila in Kushtia on Friday afternoon, reports UNB.The deceased could not be identified yet.Afzal Hossain, officer-in-charge of Poradah government railway police station, said the young woman, aged around 35, along with her son jumped before the Khulna-bound ‘Kapotaksha Express’ around 5:30pm, leaving them dead on the spot.last_img read more

Qatar Gives Houston 25 Million to Help Reduce Homelessness

first_img Listen Share Abner FletcherSheikh Meshal bin Hamad Al-Thani, Qatar’s Ambassador to the U.S., and Houston Mayor Sylvester Turner.The State of Qatar is giving Houston $2.5 million to help reduce homelessness. The gift comes from the $30 million Qatar Harvey Fund, which the Gulf monarchy set up last year.“Nearly 20 percent of unsheltered homeless individuals and half of those who are homeless for the first time are homeless because of Hurricane Harvey,” said Mayor Sylvester Turner, announcing the donation at City Hall. Turner said the donation will underwrite relief efforts in the five pilot neighborhoods of Houston’s Complete Communities initiative: Acres Homes, Gulfton, Near Northside, Second Ward, and Third Ward.The mayor shared the podium with Qatar’s Ambassador to the U.S., Sheikh Meshal bin Hamad Al-Thani. “We appreciate the relation with the state of Texas and the people of Houston,” said Ambassador Al-Thani, “and we’re grateful for all the support that they give also to our citizens who come here to study and come here to get medical treatment.”This marks Qatar’s second donation to the region this week, following another $2.5 million gift to help reopen the historic Riverside General Hospital. The effort comes as part of a trend of supporting long-term disaster recovery projects. Qatar set up a similar fund in 2005 after Hurricane Katrina.NOTE: The Qatar Harvey Fund’s board includes Dr. Renu Khator, president of the University of Houston. UH holds the license for Houston Public Media. To embed this piece of audio in your site, please use this code: X 00:00 /00:48last_img read more

General Electric Plans NetZero Energy Home by 2015

first_imgThe major components of a net-zero energy home as part of GE’s Net-Zero Energy Home project.Credit: General Electric. This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only. Citation: General Electric Plans Net-Zero Energy Home by 2015 (2009, July 16) retrieved 18 August 2019 from https://phys.org/news/2009-07-electric-net-zero-energy-home.html Explore further (PhysOrg.com) — Using solar panels, wind turbines, appliance monitoring, and on-site energy storage, General Electric has a plan to enable homeowners to cut their annual energy consumption (from the electric grid) to zero, in some cases, and at least minimize consumption in others. GE is piloting the technology this year, and hopes to commercialize the system by 2015. Californians bask in solar energy The GE Net-Zero Home Project encompasses a variety of technologies, as well as consumer incentives. The most expensive part of the project involves on-site power generation through solar panels or wind turbines, where applicable. As GE executives explained during a recent symposium at the company’s Global Research Center in Niskayuna, New York, a 3,000-watt solar panel array could be enough to supply all of a home’s consumption, and cost about $30,000 to install.GE is also converting its appliances (for about $10 per appliance) to be able to communicate with a home’s smart meter, allowing consumers to find out how much energy individual appliances use. The information will hopefully allow users to control appliances by using them during off-peak times (peak times are usually morning and early evening), encouraged by time-of-use pricing plans. Homeowners would also use an energy monitoring device called Home Energy Manager, which costs about $200-250. The Home Energy Manager is designed to control and optimize on-site energy generation and consumption, such as by running the dishwasher or clothes dryer at times when the solar panels are operating, and not during peak times.As part of the project, plug-in electric vehicles would be charged during the night. The vehicles and other storage batteries could also be used to store electricity for use during peak times. Overall, a net-zero energy home would cost about 10 percent more than the conventional kind, but would help homeowners save money in the long run, as well as make the electricity grid more efficient. If the system is easy to use and offers financial incentives for customers, GE hopes that it can encourage involvement where everyone can benefit.via: CNet© 2009 PhysOrg.comlast_img read more