Rate Bases Jump Again for Food Network HGTV Magazines

first_img“Very rarely do we explicitly copy or interpret a show onto the pages of the magazine,” John Loughlin, EVP and general manager of Hearst Magazines, told FOLIO:’s supplement Audience Development (AD) in February 2012. “The magazines that we create in partnership out of television activity have the look, feel and essence of the television brand but in no way are they imitations of it. They break new ground and broaden the experience for the consumer.”See Also: On the Tube and On the Page: Television-Branded Publications HGTV Magazine first went to market with a test issue in October 2011—at the time, the publication had a rate base of just 450,000. Similarly, Food Network Magazine, which launched its first official issue in 2009 and was the first joint venture between Hearst and Scripps, has seen similar success, boasting its seventh rate base bump by the summer of 2012, with its 11th to come in 2014.“It’s one thing to tune in once a week and say ‘I like this show’ but it’s another thing to say I like this brand enough that I will spend $18, which is our introductory price on Food Network Magazine,” Loughlin told AD.Partnering with a television network has its perks when it comes to promotion. HGTV Magazine generated 25,000 orders after 15-second and 30-second commercials aired on the channel. Promotional messages about the publications also appear on the bottom of the screen during television programs. According to Loughlin, the overall viewing size of the audience, instead of ratings, is what really maters.“There is not a hugely tight correlation between day-to-day, week-to-week or period-to-period ratings and the circulation of the magazine,” Loughin said to AD. “Consumers who are watching television proactively tune in on a Tuesday, might not on a Wednesday and come back to it Saturday—it’s really about the consumer’s discretionary time. Consumers order a magazine or pay for a magazine and that’s the key differentiator, the fact that they’re paying for it. It also comes once a month, and because it doesn’t have the same kind of shelf life that an episode of Iron Chef or Oprah’s former daily television show, studies have shown consumers come back multiple times. The reality is there isn’t a tight correlation between ratings and circulation.”Stay updated on the latest FOLIO: news, follow us on Facebook & Twitter! Hearst’s TV-tied brands are seeing their rate bases jump again.The company announced Tuesday that Food Network Magazine will see its 11th consecutive rate base increase since officially launching in 2009, with sister title HGTV Magazine increasing its rate base for the third time since launching its first official issue in June 2012.With the July/August 2013 issue, HGTV will raise its rate base to 800,000, and the title will increase again to 1 million with the January/February 2014 issue. Big sister Food Network Magazine will increase to 1.55 million with its July/August 2013 issue and will raise its rate base twice in 2014—to 1.6 million with the January/February issue, and another bump to 1.65 million with the July/August edition.Hearst publishes these titles in a partnership with Scripps Interactive Networks—the HGTV and Food Network channels are distributed by Scripps to almost 100 million households.last_img read more

QA Jim Spanfeller Wants Entwined Consumers

first_imgSpanfeller: For The Daily Meal, Pinterest is the clear winner. Less so for The Active Times.min: How important is video to your content mix?Spanfeller: Very! We feature video on just about every page of our sites. We are now creating 3 to 5 original video segments a day for The Daily Meal. We see this as moving towards a fully “entwined” content offering. By entwined I mean consumer control on steroids. So consumer control is classically defined at what you want, when you want it. Entwined takes that a step further and suggests what you want (topic), when and where you want it (time and place shifting); and how you want it (text, video, data, community and so forth).______________________________________________________________________________________________________________Jim will be joined by Forbes SVP of Digital Advertising Mark Howard and Thrillist’s President of Sales Todd Anderman for the Baker’s Dozen session at min day. Learn more about the conference, or register now. *Editor’s Note: This story originally appears on FOLIO: sister site minonline.com.Jim Spanfeller, CEO of Spanfeller Media, which runs The Daily Meal and The Active Times sites, was one of digital media’s earliest and most outspoken enthusiasts in the magazine world. As the longtime head of digital at Forbes, he led that magazine brand into leadership in the online financial news and analysis space. At the June 4 min day Digital Summit, Jim will be part of our end-of-day “Baker’s Dozen” lightning round of revenue tips and ideas from digital gurus. We asked Jim for a few insights from his new business.min: What share of all of your traffic is now coming from smart phones or tablets and how high do you expect it to go in terms of share?Spanfeller: These are two different questions. Tablets are not mobile; smartphones clearly are mobile. We see about 10 percent from tablets and around 5 percent from real mobile. For the tablet, publishers can look at it two ways—or maybe I should say 2 1/2 ways. Same experience as their core sit which, by the way, is what the tablet, or at least the iPad, was designed for—surfing the web. Or they can produce a tablet version of their sit, which to date has not proven all that profitable for most, though it does allow the end user to make use of the swiping functions of tablets. Or they can build specific apps around sub-sections of their sites, which is what we have done so far with our Best Dishes app. These tend to be very closely aligned with the Smart Phone apps that have been built. Often times, as in our case, they are the same.min: Which social network is most important in driving traffic and engagement for your site?last_img read more

New Climate Policies Neednt Disrupt DODs Reliance on Renewables Conger Says

first_imgPresident Trump’s steps so far to back away from existing policies intended to address climate change have not upended the military services’ push to increasingly rely on renewable energy sources to power their installations. But the department’s former installations and energy chief says even if the new administration revisits DOD’s policies on sustainability, it should be careful not to limit efforts that can be justified for reasons beyond their environmental benefits.There is a clear business case for the military to develop new generation capacity on base using solar, wind or other renewable resources as they are generally financed by developers or utilities and can cut an installation’s electricity bill, John Conger, who led the Pentagon’s installations office from 2012 to 2015, told Defense Communities 360. And by enhancing an installation’s energy resilience, if a microgrid is added, these projects yield an operational benefit of providing power during an interruption of the commercial grid.Even in the absence of new rules slowing DOD’s reliance on renewables, the White House’s stance toward environmental sustainability can affect decision-making throughout the department, said Conger, who now is a senior adviser at the Center for Strategic and International Studies. His wish is that the services continue to pursue energy projects that save money and improve military value and not second guess them because of their environmental benefits.Last week, Trump signed an executive order reversing a requirement for federal agencies to consider climate change in their actions and craft plans to mitigate its risks. As a result, DOD efforts to mitigate the risks of climate change could slow. But even if officials choose not to take actions based on 20- or 30-year projections of impacts from flooding, they already must deal with coastal installations affected by rising sea levels, Conger said.“If you have a base experiencing current flooding, you have a today problem,” he said.Taking into account the risk of flooding at coastal installations makes sense, Conger noted, simply as a way to reduce risk. If you are forced to build in a floodplain, make sure your backup power is not in the basement, for example.“When all is said and done, it strikes me that even if you just look at climate change today … you should simply take that into account as prudent planning, even if you don’t look ahead [to consider long-term impacts],” he said.When asked whether recent comments from Senate Armed Services Committee Chair John McCain (R-Ariz.) indicating he was open to the prospect of a new BRAC round is likely to translate into congressional approval, Conger said it still is too early to tell.“You will need administration support and you’ll need Hill support and we’ll see where they put all their priorities as the year moves on,” he said. “Nobody can predict.”If lawmakers move forward on additional base closures, Conger said they most likely will update the BRAC statute to address two key concerns about the 2005 round — its initial implementation cost was too high and unexpected expenses that drove up the round’s ultimate cost.In response to a question about the military’s growing backlog of facilities maintenance, he said the first step is to allocate adequate funds to ensure the services aren’t falling further behind in sustaining their infrastructure.“So I wouldn’t focus on the backlog, but as to whether the department has a strategy to get it right again,” Conger said. The challenge for DOD has been coping with the statutory budget caps. Unless the constraints on the department’s topline spending level are relaxed, it will be very difficult for the services to adequately fund facilities sustainment.He concluded the interview by highlighting the professionalism of employees at both the headquarters level and the installation level supporting the department’s bases. “I have a lot of confidence in the folks in the building today,” Conger said.And, whether or not a new BRAC round is authorized or climate change policies are altered, “they will do their best for our bases that they possibly can. They are working really hard.” Dan Cohen AUTHORlast_img read more

DeepNude app that turned photos of clothed women into nudes shuts down

first_imgPrograms like DeepNude, which use artificial intelligence to manipulate media, raise questions about consent and privacy as synthetic photos and videos become easier to create.  Getty Images The creators of DeepNude, a desktop app that used artificial intelligence to morph a photo of a clothed woman into a picture of her naked, have shut down the app and renounced using the software, a day after an article focused attention on the program.”We don’t want to make money this way,” said a message posted on the app’s Twitter account, which still carries a bio describing the program as the “superpower you always wanted.”  pic.twitter.com/8uJKBQTZ0o— deepnudeapp (@deepnudeapp) June 27, 2019 More on deepfakes Facial recognition is going to be everywhere Laptops Security Digital Media Privacy Saying that the app was originally created as entertainment, DeepNude’s post discouraged use of the program and said that downloading the software from other sources or sharing it would violate its terms. The post also said DeepNude won’t be released in other versions, and that nobody — including people who hold a license for a premium version — has permission to use it. (It’s unclear how or if DeepNude can enforce those terms; the creators weren’t immediately reachable for comment.) DeepNude, which launched as a downloadable Windows and Linux application on June 23, was the subject of a Vice article Wednesday.   3:28 Now playing: Watch this:center_img Tags “Surely some copies of DeepNude will be shared on the web, but we don’t want to be the ones who sell it,” the post continued. “The world is not yet ready for DeepNude.”  2 Comments Share your voice In addition, the program’s website returned a blank page with the text “not found.” The app is the latest form of media manipulation to raise questions about privacy and consent as artificial intelligence gets better at creating fake photos and videos. Though computer manipulation of media has existed for decades, programs like DeepNude and deepfake-video technology are making the creation of sophisticated fakes easier for average people to do — and making forgeries harder to identify with the unaided eye.  Deepfakes may ruin the world. And they can come for you, too Deepfakes are coming. Facebook, Twitter and YouTube might not be ready Congress investigating deepfakes after doctored Pelosi video, report says Jordan Peele turns Obama into foul-mouthed fake-news PSAlast_img read more

BSE closes points 17835 up on Feb 11

first_imgBSE closes points 178.35 up on Feb 112.2K views00:00 / 00:00- 00:00:0000:00BSE closes points 178.35 up on Feb 112.2K viewsBusinessNew Delhi, Feb 11 (ANI): Trading at the Bombay Stock Exchange today closed 178.35 points up to stand at 28,533.97. At the National Stock Exchange the Nifty closed 61.85 points up to stand at 8,627.40. FORTIS and NCC were among the top gainers of Group A with an increase of 20.00% and 19.97% along with PIPAVAV DOC and HCC with an increase of 15.96% and 11.74% respectively, while the top losers of Group A include SRF and PMCFIN with a decrease of 5.50% and 4.94% along with SADBHAV ENGINEERING LTD. and MUTHOOT FINANCE LTD. with a decrease of 4.63% and 3.04% at the close of the markets. The Auto sector is up 152.22 points at 19,097.69 while the banking sector is up 225.47 points at 21,689.54 and the reality sector is up 12.80 points at 1,715.53. The Indian currency is up 0.08% at Rs 62.23 per dollar.Ventuno Web Player 4.50New Delhi, Feb 11 (ANI): Trading at the Bombay Stock Exchange today closed 178.35 points up to stand at 28,533.97. At the National Stock Exchange the Nifty closed 61.85 points up to stand at 8,627.40. FORTIS and NCC were among the top gainers of Group A with an increase of 20.00% and 19.97% along with PIPAVAV DOC and HCC with an increase of 15.96% and 11.74% respectively, while the top losers of Group A include SRF and PMCFIN with a decrease of 5.50% and 4.94% along with SADBHAV ENGINEERING LTD. and MUTHOOT FINANCE LTD. with a decrease of 4.63% and 3.04% at the close of the markets. The Auto sector is up 152.22 points at 19,097.69 while the banking sector is up 225.47 points at 21,689.54 and the reality sector is up 12.80 points at 1,715.53. The Indian currency is up 0.08% at Rs 62.23 per dollar.last_img read more

DLF pares GIC debt by Rs 3100 crore plans to clear all

first_imgDLF logoWikimedia CommonsReal estate giant DLF has repaid Rs 3100 crore of debt to its venture partner GIC by transferring Noida shopping mall and some land parcels. DLF owed about Rs 8,700 crore to DLF Cyber City Developers LTD (DCCDL), which is a joint venture between DLF and Singapore sovereign wealth fund GIC. With the latest transaction, DLF’s debt has come down to about Rs 5600 crore as of July 2019.In an investor presentation, DLF clarified that it has transferred the Mall of India project in Noida, worth Rs 2950 crore, to DCCDL. The Economic Times also reported that the company also added that it has transferred 3.05 acres of land parcel in Gurugram to the Singapore-based firm. Representational ImageINDRANIL MUKHERJEE/AFP/Getty ImagesThe joint venture between GIC and DLF was signed in December 2017 when DLF promoters sold 40 percent of their stake in DCCDL to GIC for about Rs 1,200 crore. The deal included the sale of DCCDL’s 33.34 percent stake to GIC for about Rs 9,000 crore and the remaining Rs 3m000 crore was acquired by DCCDL through buyback.DLF holds about 66.66 percent in the joint venture firm and the remaining 33.34 percent is with GIC. The Gurgaon-based real estate giant has plans to sell prime commercial project Horizon Central in Gurugram for about Rs 850 crore, to settle the remaining debt of Rs 5,600 crore. The company also plans to transfer its mall in Saket for a valuation of Rs 1,050 crore, reported ET. Real estateThe report also stated that DLF will transfer its commercial land in Chennai for about Rs 1,000 crore. Some parts of the monetary settlement to GIC will be done by transferring SEZs at Hyderabad and Chennai as per the contract with group firm DLF Assets Ltd. The leftover debt of about Rs 7,00 will be paid in cash.DLF has reported a two-fold growth in its profit at Rs 414.72 crore for the June quarter against Rs 172.77 crore last year. DCCDL holds about 30 million sqft of commercial real estate in Gurugram that yields an annual revenue of about Rs 3,000 crore.last_img read more

Mother kills self son jumping before train

first_imgTrain accidentA woman with her two-year-old son in her arms reportedly committed suicide by jumping in front of a running train in Gatepara area of Mirpur upazila in Kushtia on Friday afternoon, reports UNB.The deceased could not be identified yet.Afzal Hossain, officer-in-charge of Poradah government railway police station, said the young woman, aged around 35, along with her son jumped before the Khulna-bound ‘Kapotaksha Express’ around 5:30pm, leaving them dead on the spot.last_img read more

UN tightens sanctions on North Korea

first_imgSecurity Council members vote on a US-drafted resolution toughening sanctions on North Korea, at the United Nations Headquarters in New York. Photo: AFPThe UN Security Council on Saturday unanimously backed a US-drafted resolution that significantly strengthened sanctions on North Korea, imposing a ban on exports aimed at depriving Pyongyang of $1 billion in annual revenue.The sweeping measures were the first of that scope to be imposed on North Korea since US President Donald Trump took office and highlighted China’s willingness to punish its Pyongyang ally.The resolution imposed a full ban on exports of coal, iron and iron ore, lead and lead ore as well as fish and seafood by the cash-starved state—stripping North Korea of a third of its export earnings estimated at $3 billion per year.US Ambassador Nikki Haley said the stiffer measures brought the penalty imposed on North Korea for its ballistic missile tests “to a whole new level” and that the council had put leader Kim Jong-Un “on notice.”“This is the most stringent set of sanctions on any country in a generation,” Haley told the council after the vote.“These sanctions will cut deep and in doing so, will give the North Korean leadership a taste of the deprivation they have chosen to inflict on the North Korean people.”The resolution also prevents North Korea from increasing the number of workers it sends abroad whose earnings are another source of revenue for Kim’s regime.It prohibits all new joint ventures with North Korea, bans new investment in the current joint companies and adds nine North Korean officials and four entities including North Korea’s main foreign exchange bank to the UN sanctions blacklist.If fully implemented, the measures would tighten the economic vise around Pyongyang as it seeks to develop its missile and nuclear programs.Trump hailed the unanimous vote in the Security Council, saying the sanctions will have “very big financial impact!”It was “the single largest economic sanctions package ever on North Korea. Over one billion dollars in cost to N.K.,” the US leader said on Twitter.The United States entered into negotiations with China a month ago on the new resolution after Pyongyang launched its first intercontinental ballistic missile on July 4 which was followed by a second test on July 28.But the measure does not provide for cuts to oil deliveries to North Korea as initially proposed by the United States—a move that would have dealt a serious blow to the economy.The new raft of measures are the seventh set of UN sanctions imposed on North Korea since it first carried out a nuclear test in 2006.Sanctions not an endThe United States has put heavy pressure on China, which accounts for 90 percent of trade with North Korea, to enforce the sanctions and the fate of these measures largely hinges on Beijing’s cooperation.China and Russia had resisted the US push, arguing that dialogue with North Korea was the way to persuade Pyongyang to halt its military programs.Chinese Ambassador Liu Jieyi said the resolution “does not intend to cause a negative impact” to North Korea’s people and stressed that it called for a return to talks on denuclearization of the Korean peninsula.“The fact that the council adopted this resolution unanimously demonstrates that the international community is united in its position regarding the nuclear issue of the peninsula,” said Liu.Russian Ambassador Vasily Nebenzia stressed that sanctions “cannot be an end in themselves” but rather “a tool for engaging this country in constructive talks.”Backed by Japan, South Korea and its European allies, the United States has maintained that tougher sanctions would put pressure on North Korea to come to the table.As negotiations at the United Nations entered the final stretch earlier this week, US Secretary of State Rex Tillerson declared that Washington was not seeking regime change in North Korea and was willing to talk to Pyongyang.Next stepSpeaking to reporters after the council vote, Haley said “what’s next is completely up to North Korea.”“The United States has been loud about it, now the international community has been loud and North Korea now has to respond,” she said.Trump’s national security advisor, H.R. McMaster, said the United States would not tolerate the threat posed by North Korea’s missile and nuclear tests.McMaster, in an interview with MSNBC, said Trump had told China’s President Xi Jinping it was no longer enough for North Korea to “freeze” its programs since it had already crossed “threshold capability” and the goal was now denuclearization.South Korea’s foreign minister, meanwhile, held out a diplomatic olive branch Saturday, saying she was open to holding discussions with her North Korean counterpart at a security forum in the Philippines.“If there is an opportunity that naturally occurs, we should talk,” Kang Kyung-Wha said as she landed in Manila on Saturday, according to South Korea’s Yonhap news agency.North Korea’s top diplomat, Ri Hong-Yo, was attending the regional summit, which is hosted by the 10-member Association of Southeast Asian Nations (ASEAN).Seoul last month proposed military talks with Pyongyang but the North refused to respond. Had they gone ahead, they would have been the first official inter-Korean talks since 2015.last_img read more

Over 100 die in Cuba plane crash

first_imgA Cuban state airways plane with 110 passengers and crew on board crashed shortly after taking off from Havana on Friday, leaving a mass of twisted and smouldering fuselage, as the country’s president warned many people were feared dead.Cuban state media reported that three women had been pulled alive from the mangled wreckage and were in critical condition in hospital.There was no other official mention of survivors from the nearly 40-year-old Boeing 737, operated by Cubana de Aviacion. It crashed into a field close to a wooded area near Jose Marti airport, sending a thick column of acrid smoke into the air.The 110 people aboard included six Mexican crew, said the Mexico-based company that leased the plane, Global Air, also known as Aerolineas Damojh.Two victims were Argentine, the country’s foreign ministry said. Most of the others were Cuban, according to state media.The plane—carrying 104 passengers—was almost completely destroyed in the crash and subsequent fire. Firefighters raced to the scene along with a fleet of ambulances to put out the blaze.Emergency personnel combed through the wreckage, lending little hope that there could be other survivors.What appeared to be one of the wings of the plane was wedged among scorched tree trunks, but the main fuselage was almost entirely destroyed.Cuba’s president Miguel Diaz-Canel, who visited the scene, told AFP authorities feared the worst.“The news is not very promising—it seems that there is a high number of victims,” Diaz-Canel said.The 58-year-old president, who succeeded Raul Castro as the communist island’s leader only last month, appeared aghast as he surveyed the recovery efforts, wearing a short-sleeved green shirt and surrounded by officials.He said an investigation into the cause of the accident was underway.Cuba declared two days of national mourning.Raul Castro sent condolences to families of the victims of the “catastrophic accident,” a statement read, as Russian president Vladimir Putin and a string of Latin American leaders also expressed sympathy.‘The explosion shook everything’Airport sources said the plane took off at 12:08 pm (1608 GMT) heading for the eastern city of Holguin, 670 kilometres (415 miles) away.From the supermarket where he works near the airport, Jose Luis, 49, said he could see the plane taking off before it banked and plunged to the ground.“I saw it taking off. All of a sudden, it made a turn, and went down. We were all amazed,” he said.Yasniel Diaz, a 21-year-old musician, said the pilot appeared to attempt an emergency landing, but crashed instead.“The explosion shook everything,” he said.“I started running, I was so afraid.”Images from Cuban television showed rescue workers at the scene removing what appeared to be a survivor on a stretcher as rain began to fall.Anguished relativesGlobal Air said the plane was flying with a crew of six Mexicans—the pilot, co-pilot, three flight attendants and a maintenance technician.In Mexico City, anguished relatives and colleagues of the crew gathered outside the company’s offices demanding information—some of them hugging and crying.“I was friends with the captain, with the co-pilot, with the head flight attendant,” said a former Global Air employee, 44-year-old Ana Marlene Covarrubias.“When I heard the news on the phone, I thought it was one of those jokes people play,” she told AFP.Mexico said it had sent two civil aviation specialists to help in the investigation.The Mexican communications and transportation ministry said the plane was built in 1979. Global Air had the necessary permits to lease it, and had passed inspections in November last year, it said.The company, formed in 1990, had a fleet of three planes, all Boeing 737s.Prior to Friday’s crash, Cuba’s most recent air accident occurred in April 2017, when eight military personnel died when a Russian-made AN-26 transport aircraft went down in western Cuba.The country’s last major airline disaster was in November 2010 when a Cuban Aerocaribbean jet crashed on a flight from Santiago de Cuba to Havana, killing all 68 people on board, including 28 foreigners.last_img read more