However, the Nigerian finished her Diamond League season with three third place performances in the 100 meters event, placing third in Paris, London and Brussels respectively.Okagbare first broke 11 seconds in 2012, at the IAAF Diamond League meeting in London, then ran three more sub-11 seconds that season with a personal best of 10.92 seconds at the 2012 Olympic games.RelatedIAAF Diamond League: Blessing Okagbare Fails To Shine In RabatJuly 17, 2017In “Africa”Okagbare Dazzles In London IAAF MeetingJuly 10, 2017In “Africa”IAAF Diamond League: Okagbare Stumbles To Fourth In OsloJune 8, 2018In “Africa” Olympic medalist, Blessing Ighoteguonor-Okagbare ran a time of 11.07 to finish third in the IAAF Diamond League Women’s 100 meters final in Brussels.28-year-old Okagbare, who ran 10.99 seconds at the Diamond League meeting in London last July, failed to run her second sub-11 seconds time this year after she finished behind Jamaica’s Elaine Thompson(10.92) and Ivorian Marie-Josée Ta Lou(10.93).
The National Basketball Association (NBA) and the National Basketball Players Association (NBPA) have reached an agreement to change the format of the annual NBA All-Star Game.For the first time ever, the All-Star game won’t be a match-up between the Eastern Conference and the Western Conference, instead, a draft will be made by two captains who will make their selections without considering conference affiliation from a pool of players voted as starters and reserves.Here’s the full statement & format: The new format is likely to produce two strong, near equal teams, bringing an end to the dominance of the Western Conference who have won six of the last seven All-Star games.https://twitter.com/balldontstop/status/915367091674406912The 67th NBA All-Star Game will be played at Staples Centre on Sunday, February 18, with the proceeds from the game going towards charity.RelatedBasketball: NBA Selects Senegalese Native To Lead Newly Formed Basketball Africa LeagueMay 31, 2019In “Africa”Nike, Jordan Named Official Kit Sponsors as Lagos Joins List of Host Cities for Inaugural Basketball Africa LeagueAugust 1, 2019In “BasketBall”Luol Deng Named Basketball Africa League AmbassadorFebruary 11, 2020In “BasketBall”
Related Articles StumbleUpon Mor WeizerFTSE-listed Playtech Plc continues its industry M&A strategy confirming the acquisition of specialist ‘soft games’ developer Eyecon for a maximum consideration of £50 million.Playtech will pay an upfront cash fee of £25 million for its acquisition of Brisbane-based Eyecon assets. The technology firm has added a further £25 million in performance-based targets once the initial acquisition is complete.Detailing its acquisition, Playtech governance stated that Eyecon’s popular ‘soft games’ inventory of over 70 titles would enhance its existing portfolio, with a particular focus on adding popular content to its Virtue Fusion online bingo network.Playtech governance further notes Eyecon games’ strong presence in the regulated UK gaming market, which is compatible with the firm’s focus on growth within regulated markets.Updating investors Mor Weizer, CEO of Playtech, said: “We are delighted to continue the execution of our acquisition strategy by welcoming Eyecon to the Playtech Group. Eyecon adds premium quality games to Playtech’s stable of industry-leading content. We look forward to working with the Eyecon team who will bring robust technology and further industry expertise to the Playtech family.“This acquisition is the latest in our strategy to acquire bolt-on technology and content in our key gaming markets, providing Playtech with even greater penetration and reach, as well as bringing additional regulated revenues to Playtech.”Scott Murray, founder of Eyecon, issued the following note concerning Playtech’s offer:“I am delighted that Eyecon will be joining into the Playtech family. Integrating Eyecon’s specialist games and software with Playtech’s distribution power will allow us to penetrate new markets and retain our standard of best in class content. I would like to express my gratitude to the many talented people who have worked so hard over the last 20 years to make Eyecon a success. We look forward to building upon Eyecon’s reputation for delivering gaming excellence and taking the next step in development with Playtech.” Jason Ader – No Boogeyman… Activism will play a vital part in reshaping gambling August 20, 2020 Share Share Submit Playtech goes live in the US with bet365 August 7, 2020 Retail closures have ‘severe’ impact on Playtech August 5, 2020
MansionBet adds Bristol City to sponsorship portfolio August 20, 2020 Playtech goes live in the US with bet365 August 7, 2020 StumbleUpon Andrew Morgan, International Manager and Senior Editor at Independent Content Services, says proper translation is key to bookmakers succeeding in their plans for global expansion.Online bookmakers are now truly global. They operate in markets from Europe to America via Asia and Africa, with many looking to extend their reach further as new jurisdictions open their doors to online betting for the first time. To be a successful global betting behemoth, bookmakers must take a tailored and localised approach to the products and services they offer. This is why so many are now multi-lingual; Unibet and bet365 operate in 18 languages, for example. But it’s not just established European bookmakers looking to march into new regions; a raft of African and Asian operators have set their sights on Europe, in particular the UK, in a bid to build brand equity and bolster their customer bases. Kenyan outfit SportPesa, who signed a shirt sponsorship deal with Premier League club Everton ahead of the 2017-18 football season, are one such example. This trend has been further highlighted by the number of Asian bookmakers that have signed shirt sponsorship deals with Premier League clubs in recent weeks. Letou partnering with Swansea and ManBetX with Crystal Palace are two examples.Regardless of whether you are an established operator striding into emerging markets, or a new operator taking on the titans of the industry in Europe, language, and its correct translation, will be key to your success. In this game, simple content mistakes can prove fatal. Take spelling and grammar; a site riddled with spelling mistakes and poorly constructed sentences does little to generate trust among players, which is vital in an industry fuelled by consumer confidence.Furthermore, differences between US and UK English are psychologically important to punters in both territories and not accommodating for this could give the impression the company does not truly care about their custom. This applies to other languages, too, such as European Portuguese and Brazilian Portuguese, where there are subtle differences in football terminology, for example. These principles don’t just relate to the direct translation of websites either. They cover all odds and back-end functionality, as well as news and information services – written, audio and visual.After all, if you translate a betting market incorrectly and punters then place an erroneous bet in good faith, this could cost an operator significantly, both financially and reputationally. The same is the case should there be any errors in the translation of marketing or promotional offers, with mistakes possibly having negative legal implications too.To avoid this and secure a good quality product, bookmakers must move away from using automated translation services and instead use companies that work with a roster of translators who are native to each country and market they wish to enter. Employing translators who are specialists in the specific language of the iGaming industry is also key.This is particularly crucial in new and emerging markets where it is sometimes the case that some betting terminology does not even exist. Native translators, however, can overcome this hurdle by dipping into their mother-tongue vocabulary to devise new terms. The same is true should a bookmaker wish to introduce new sports to a territory, for example by offering odds on horse racing or cricket where the popularity of these sports is not as high as it is in the UK. The international growth of Esports, with its unique terminology, is yet another example.It is therefore important to take a thorough approach. While there may be many pages of text to be translated, maintaining quality and attention to detail is paramount. This should include extensive proofreading and editing, as well as a second opinion from another native speaker. Consistency is also important as this breeds clarity, thus making it easier for first-time punters in particular to place a bet.Any translation should thus go through several checking stages, not just to ensure spelling and grammar is correct but also to perfect the feel and flow of the copy so that it works in its given context. For marketing, transcreation is important to get right, too. The process of adapting a message from one language to another while maintaining its intent, style, tone and context simply cannot be done well by a computer program. Skilled human translators can add authenticity and thus boost faith in the brand.In conclusion, bookmakers – whether new operators entering existing markets, or existing operators entering new markets – must build trust among players if they are to deploy successfully. They must offer them a world-class experience, but one that has been tailored to their local cultural expectations and quirks. Language is how punters communicate with bookmakers, which is why it is so important to get it right. Language may seem like a small thing, and automatic translation services provide a simple and efficient way of launching in new markets, but the opposite is actually true. Language is the most important aspect to get right and requires a human approach. Related Articles Share Share Submit Unibet backs #GoRacingGreen as lead racing charity July 28, 2020
Share Björn Nilsson: How Triggy is delivering digestible data through pre-set triggers August 28, 2020 Submit LeoVegas hits back at Swedish regulations despite Q2 successes August 13, 2020 StumbleUpon A deeper player props offering, including a unique penalty shootout market, has driven LeoVegas to its highest ever daily turnover during this summer’s World Cup.The mobile-focused operator has kept its growing player base engaged with expanded player performance markets powered by Kambi, such as the number of shots on target, fouls committed, offside infringements, total sprints and pass completion.Meanwhile, Kambi has provided a unique in-play market for the dreaded penalty shootout, of which we have already seen four in Russia. Betting on the next penalty to be scored or not is commonplace in the industry, but through Kambi LeoVegas has been able to offer a deeper ‘next outcome’ bet on each penalty, including whether it will be missed, saved or hit the woodwork.This increase in player props, combined with multiple in-play markets around the hotly debated Video Assistant Referee (VAR), has undoubtedly contributed to this turnover peak, as well as huge interest in LeoVegas’ ‘LVFC Summer Edition Leaderboard’.This campaign has encouraged players to plot their own World Cup journey towards a share of €100,000. All players who placed 50 qualifying bets (minimum 1.5 odds and €20 stake) on the group stage matches received a bonus for every fifth bet and progressed to the tournament’s playoff stage.During the playoff period, the player with the highest points will win a cash prize, with points calculated through the following formula: stake x odds x number of selections.Example for a 3-fold with odds 5.25 and stake €25 would mean 25 x 5.25 x 3 = 393.75 points. Having verified the standings after Sunday’s final, the top player will take home €50,000, while second will win €25,000 and third place €10,000.Riku Jokela, LeoVegas Head of Sports Operations, said: “This campaign performed significantly better than expected, with double the amount of estimated players satisfying the 50 bets and qualifying to the playoffs stage. During this period, LeoVegas Sport had an all-time high daily turnover, including the highest turnover for a single event around Germany’s comeback win over Sweden.“When looking at all the sport events pushed since the launch of LeoVegas Sport, a substantial amount of the 2018 World Cup matches have ranked as the best performing events for the company.” Share Related Articles Kambi takes full control of LeoVegas sportsbook portfolio August 26, 2020
Ministers expected to raise National Lottery age limit August 17, 2020 Share Share ASA monitoring sweep marks gambling as the worst underage advertising offender August 26, 2020 UK gambling adopts toughest online advertising code to protect underage audiences August 27, 2020 StumbleUpon Submit Related Articles UK advertising regulators CAP and BCAP are ready to roll out new standards, set to come into force on 1 April, which will change the ways in which gambling operators can promote their products. The new advertising standards will prevent the display of online adverts for gambling products and services that uses data on consumer online interests and browsing behaviour that may be targeted towards minors and those susceptible to gambling-related harm.In a letter sent to the former Minister for Sport Tourism and Heritage, Tracey Crouch, the Chief Executive of the Advertising Standards Agency (ASA), detailed: “From Q2, CAP will focus on protections for problem gamblers, people at risk of problem gambling and others who might be vulnerable to problem gambling behaviours.”The new strategy is primarily aimed at limiting the accessibility of gambling advertisements to minors, with plans to “extensively list unacceptable types of content, including certain types of animated characters, licensed characters from movies or TV and sportspeople and celebrities that are likely to be of particular appeal to children, and references to youth culture”.ASA’s guidelines will add to “existing guidance on the responsible targeting of ads, covering all media (including social networks and other online platforms)”, by also prohibiting the use of celebrity endorsement from those under the age of 25.The guidelines detail: “Gambling-like games or games that feature elements of simulated gambling activity are often popular with children and young people. “Such games should not be used to promote real money gambling products, for instance, by offering a trial version that plays a similar role to an advergame. Where social and online games feature marketing communications for gambling games, they should not be directed at under-18s.”“Gambling operators sometimes feature sports people or celebrities in marketing communications. This can often be through an endorsement agreement between the operator and the individual. Such individuals who are or appear to be under 25 are explicitly prohibited from appearing in gambling marketing communications by CAP Code rule 16.3.14 and BCAP Code rule 17.4.6.”
Share Submit Triennial cut impacts Inspired performance March 12, 2020 Novomatic sells Casinos Austria stake to Czech SAZKA December 10, 2019 Harald Neumann ends tenure as Novomatic CEO March 2, 2020 Related Articles Share StumbleUpon Following the confirmation that Vice President of Global Sales, Lawrence Levy is set to take charge of Australian subsidiary Ainsworth Game Technology, Novomatic AG has moved to restructure its global commercial leadership remit.Issuing a corporate statement, Novomatic Group Chief Executive Harald Neumann confirms that Levy’s Global Sales leadership responsibilities will be split.Moving forward, Novomatic commercial development and client portfolio for Europe and the Americas will be led by VP of Sales Strategy Jens Einhaus.Einhaus has formerly served as Novomatic Sales Director since 1999, securing the gambling technology group a number of key contracts.“As a gaming technology group that operates across the globe, NOVOMATIC has an excellent reputation within the industry. The job is going to be very interesting. In Europe as well as in the Americas, it will be all about expanding our market shares.” Einhaus detailed in Novomatic’s update.Supporting global sales initiatives, Novomatic confirms that Head of Sales for Emerging Markets, Sonya Nikolova, has been promoted to VP of Sales for Africa and Asia.A twenty-year gambling executive, Nikolova has formerly led Novomatic commercial development for CEE region markets.“The industry dynamics in Asia and the emerging markets of Africa will definitely shape the future of the global gaming map. These are giant opportunities for expansion and NOVOMATIC is ready to explore them having an extensive portfolio of premier products and innovative solutions.
Betway and Dafabet grow La Liga sponsorship portfolios August 14, 2020 StumbleUpon Related Articles Submit Share Share Better Collective cautious on quick recovery as COVID drags growth momentum August 25, 2020 ESI Digital – No Drama Please… Esports growth should be treated as business as usual August 20, 2020 With the aim of minimising the risk of gambling on events with a majority of under-age participants, GameScorekeeper has created a new age verification system.Launching the system, GameScorekeeper highlighted a number of esports athletes that are under-18. The esports betting supplier emphasised that more betting operators need to comply with regulations concerning the age of professional gamers. Felix Klastrup, founder and CEO of GameScorekeeper, commented: “In football, it’s relatively easy to pinpoint most under-18 teams. But in esports, many teams field a mix of under-18 and 18+ athletes which has made our clients increasingly interested in a service that makes the athletes’ age transparent and actionable.“We have developed a new service that covers more than 95 percent of all CS:GO teams and their age majorities. Any operator can use the service to manually or automatically suspend bets with teams with a majority of players under 18. “The betting industry will go a long way to ensure compliance and with this service it’s relatively easy for them.”During the system’s launch, the firm cited examples such as 16-year-old Fortnite World Cup champion Kyle Giersdorf, and 17-year-old League of Legends World Championship winner Yu “JackeyLove” Wen-Bo to highlight the importance of age verification..GameScorekeeper has already confirmed that Betway will use the service for all of its eligible markets. Adam Savinson, Head of Esports at Betway Group, added: “We are committed to providing the widest selection of markets on esports while at the same time ensuring all bets live up to our strict responsible policies and comply with regulation on athletes’ age. The Player Age Service from GameScorekeeper ensures that we can maintain this efficiently.”Esports has become a major focus in the betting industry after various sporting organisations have had to be suspended over the COVID-19 pandemic. This has resulted in the betting industry placing more of an emphasis on how to uphold integrity whilst betting on esports competitions.
UK gambling adopts toughest online advertising code to protect underage audiences August 27, 2020 On-course bookmakers return to UK courses in two-week trial August 17, 2020 Related Articles Submit StumbleUpon Share Share BGC: Government must ‘act fast’ and extend furlough scheme August 11, 2020 The UK Gambling Commission has come in for extreme criticism from a group of MPs reporting on how gambling regulation is protecting vulnerable people. The regulator is described as ‘toothless’ and in need of a ‘radical overhaul’.In a report published this morning, the House of Commons Public Accounts Committee also branded the Department for Digital, Culture, Media & Sport (DCMS) as ‘complacent’ .Unlike some of the more recent in-depth studies into gambling by Parliamentary bodies, the report is based on just one evidence session with DCMS Permanent Secretary Sarah Healey and Gambling Commission Chief Executive Neil McArthur and 17 written submissions, but still makes some sweeping recommendations.These include:Proactive measures for consumer care, such as league tablesA ‘radical’ improvement on the data collected Strengthening of consumer rightsMeg Hillier MP, Chair of the Committee, said: “What has emerged in evidence is a picture of a torpid, toothless regulator that doesn’t seem terribly interested in either the harms it exists to reduce or the means it might use to achieve that. The Commission needs a radical overhaul: it must be quicker at responding to problems, update company licence conditions to protect vulnerable consumers and beef up those consumers’ rights to redress when it fails.”One of the interesting conclusions of the report is that the Gambling Commission is failing to measure its own effectiveness. The lack of KPIs for the regulator could be seen as quite embarrassing given the pressure it puts on the gambling industry for their own KPIs.The report reads: “The Commission has clear overall objectives to ensure that gambling is fair and safe but does not have meaningful indicators to measure whether it is being effective, and therefore to be held to account. The Commission also has limited understanding of the impact of its actions to improve outcomes for consumers.“For example, it increased the value of the financial penalties it enforced from £1.4 million in 2014-15 to £19.6 million in 2018-19, but it does not know whether this increase has strengthened the deterrent on operators to break rules. The Commission acknowledges it can do more to improve how it evaluates its impact and is planning work to strengthen its evaluation framework.”The reports also serves notice that the funding of the regulator may be changing very soon, with the industry likely to be picking up the bill.It said: “Under the current regime, consolidation within the industry results in a reduction in the Gambling Commission’s budget regardless of the impact on the gambling yield. The Gambling Commission told the Committee that a recent merger could result in a reduction of £400,000 in the Commission’s budget. In contrast to the Commission’s £19m a year, the gambling industry has agreed to spend £60m to treat problem gamblers. “The government has approached other public health issues on the basis that prevention is better than cure. However, the Department was unwilling to accept the premise that increasing the Commission’s budget to prevent harm would be preferable to spending on treating problem gamblers. “The Commission and the Department are currently looking at how to improve the regulatory funding model. The Department recognises that it can change licence fees through secondary legislation, but argues that some aspects would require primary legislation, particularly if the Commission needed additional powers.”One of the more unclear recommendations is that the Commission should ‘urgently investigate the impact of fixed odds betting that falls under “lottery” legislation and is accessible by 16 and 17-year-olds’. Given the evidence sessions brought up instant win games using similar ‘fixed odds’ terminology, it seems likely to refer to the scratchcards that the National Lottery and society lotteries are allowed to offer. Given that there is already a consultation about making these games over 18 only, it is something that is seemingly already in process.Hillier added: “The issue of gambling harm is not high up enough the Government’s agenda. The review of the Gambling Act is long overdue and an opportunity to see a step change in how problem gambling is treated. The Department must not keep dragging its feet, we need to see urgent moves on the badly needed overhaul of the system.“Regulatory failure this comprehensive needs a quick pincer movement to expose the miscreants and strengthen those they harm.”On publication of the report, the Betting and Gaming Council said: “The industry is working hard to raise standards to help problem gamblers and those at risk, though we note that both the Regulator and the Government have made it clear that there is no evidence that problem gambling has increased.“Our industry is already heavily regulated. We mustn’t drive customers to offshore, black market, illegal operators that don’t have any of our safeguards, and we do want to see more action taken against the unregulated industry. “We are committed to making more voluntary changes and driving up safer gambling standards. We will work with the Gambling Commission and the Government to achieve this, particularly on the forthcoming Review of the Gambling Act.”
SBC Magazine Issue 10: Kaizen Gaming rebrand and focus for William Hill CEO August 25, 2020 StumbleUpon Share Submit Stoiximan praises ‘Greek resilience’ launching new TV campaign May 6, 2020 The operating firm of Stoiximan and Betano brands has confirmed that it will rebrand to ‘Kaizen Gaming’ in a bid to reflect its company culture of ‘continual improvement’.‘Kaizen’ stems from a Japanese business philosophy which looks at introducing small, incremental changes to a business’ operations to try improve both quality and efficiency.The rebrand comes seven years after Stoiximan was founded, and will affect the Stoiximan brand in Greece and Cyprus, as well as Betano in Germany, Portugal, Romania and Brazil.Further 2020developments, saw Athens-listed OPAP become the majority shareholder in Stoiximan Group assets, expanding its Greek market digital footprint.Commenting on the rebrand, Kaizen co-founder and CEO George Daskalakis noted: “This is a big day for us and our people. Κaizen underlines the company’s overall philosophy and unites our course to date with the elements that will mark our future steps: People, Technology, Entertainment, Responsibility, Extroversion, Commitment and Contribution.“We aim to continue in the same way in which we set off, creating “made in Greece” innovation that competes vigorously in the international environment, while maintaining our passion about constantly improving our products and services in order to provide a best in class customer experience. This is Kaizen.” SBC Digital Summit: Betting leadership focuses on ‘reopening unknowns’ April 27, 2020 Share Related Articles